Comments on: IKEA: Facebook Showroom Campaign Strategy

By: Game on! « The Seed

Game on! « The Seed — Mon, 31 Oct 2011 23:02:13 +0000

[...] Ikea’s interactive showroom on Facebook allowed you to ‘tag’ an item to win it [...]

By: IKEA’s Most Liked Showroom | Pop The Campaign

IKEA’s Most Liked Showroom | Pop The Campaign — Thu, 18 Aug 2011 18:11:49 +0000

[...] is één van de vooruitstrevende merken ter wereld op social gebied met onder andere de tag campagne uit 2009. Een prima inspiratiebron om nieuwe campagnes op te verzinnen. Zo is ook The World’s Most [...]

By: Claire

Claire — Wed, 17 Aug 2011 08:38:58 +0000

I think this is a great idea but I thought there were restrictions on running competitions on facebook? Is this against their regulations? Would be interested if anyone could clarify?

Thanks!

By: AJ

AJ — Wed, 17 Aug 2011 04:48:38 +0000

Using Facebook apps/tools (I.e. ‘Tagging’) for promotional use is against Facebook promotional policy I thought? Idea is great but could get the page shut down. Same execution but with a third party app would be fine – difficult to get creative with such strict rules in place.

By: Tatiana

Tatiana — Wed, 17 Aug 2011 01:16:17 +0000

Question – how did you track who tagged first? And how did you contact them to get their info? It seems this was just a general profile not a fan page, correct? So then, it would be maxed at 5k fans that could participate. I would love to replicate this for some of the artists I work with but man… managing a page with 20 million fans + tracking tags might get a bit insane…

By: facu

facu — Tue, 16 Aug 2011 14:33:17 +0000

doesn´t this clash with facebook´s terms of use?

“You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant”.

By: J M

J M — Thu, 06 Jan 2011 12:12:10 +0000

Its a great idea, and such great use of facebooks most popular feature. What would be interesting to know is, what would you have done differently if you we going to run the campaign again?

By: Breaking nonexistent rules « TheAntiSofa

Breaking nonexistent rules « TheAntiSofa — Mon, 20 Dec 2010 03:13:29 +0000

[...] The genius lies in its simplicity. Posting photos on Facebook isn’t anything special, but using them to give out prizes is. More on Ikeas’s campaign. [...]

By: Breaking non existant rules « TheAntiSofa

Breaking non existant rules « TheAntiSofa — Mon, 20 Dec 2010 03:05:20 +0000

[...] The genius lies in its simplicity. Posting photos on Facebook isn’t anything special, but using them to give out prizes is. More on Ikeas’s campaign. [...]

By: Exemplos de campanhas que usam as redes sociais « Projecto e Web Design

Exemplos de campanhas que usam as redes sociais « Projecto e Web Design — Thu, 28 Oct 2010 14:00:55 +0000

[...] Ikea Showroom no Facebook [...]

By: IKEA: Facebook Showroom Campaign Strategy | Mikey's Blog

IKEA: Facebook Showroom Campaign Strategy | Mikey's Blog — Mon, 04 Oct 2010 10:36:53 +0000

[...] Swedish ad agency Forsman & Bodenfors launched a campaign utilising Facebook and Social media, to help promote a new Ikea store in Malmo, Sweden. A Facebook profile was created of the Malmo store manager and photos were uploaded of the stores new showroom. The first user to tag their name on any of the photos would win that prize. Article link http://www.digitalbuzzblog.com [...]

By: What’s Next for Broadway and Live Event Marketing » Entertainment Marketing News and Insights – 'the Situation'

Tue, 01 Jun 2010 13:51:32 +0000

[...] nor do we believe that big budgets guarantee it!” I LOVE IT! Then there was Ikea’s Facebook Showroom campaign which helped promote the opening of a new store in Sweden. The campaign was simple – [...]

By: Ikea y su manera inteligente de usar Facebook [en]

Ikea y su manera inteligente de usar Facebook [en] — Sun, 21 Mar 2010 20:20:50 +0000

[...] Ikea y su manera inteligente de usar Facebook [en] http://www.digitalbuzzblog.com/ikea-facebook-showroom-campaign-stra…  por zabal hace 3 segundos [...]

By: Lean and mean Facebook campaign by IKEA « Seqwood

Lean and mean Facebook campaign by IKEA « Seqwood — Fri, 05 Mar 2010 08:20:54 +0000

[...] March 5, 2010 by seqwood Some of the best campaign strategies are simple, and none simpler than using the default “tagging” tool on facebook to help create a bit of buzz for an online competition. People were told that the first to tag their name on any item, would win it. (quote from: Digitalbuzzblog) [...]

By: Great IKEA promotion just using Facebook « Local Matters

Great IKEA promotion just using Facebook « Local Matters — Wed, 10 Feb 2010 20:39:06 +0000

[...] People were told that the first to tag their name on any item, would win it. With the way tagging works on Facebook, the moment you tagged anything, everyone in your network instantly knew what was up for grabs! Subsequently, thousands and thousands of people were flooding the Facebook page in search of freebies!” from this site [...]

By: Going Viral – Two New Great Ideas « Between the Briefs

Going Viral – Two New Great Ideas « Between the Briefs — Sun, 06 Dec 2009 07:18:12 +0000

[...] The first one was for Ikea, created by Forsman & Bodenfors. I’ve somehow always liked the advertising for Ikea and now with their latest venture into social media, I think I like it still more. And here are my reasons for it. For starters, it makes me happy to think furniture can have life. Which is what Ikea’s advertising somehow manages to do… like in the “Decorate for the Holidays” campaign. And with the new Facebook campaign, they’ve managed to get people to engage, without trying too hard. That’s the second reason to like it. With the no-reins feel that social media tends to bring along with it, it’s easy to get swept away. But Ikea’s attempt was simply… simple. Not too gimmicky, not overly “Ah, look… we’ve changed the world!” types. And most importantly, it had Ikea involved via their store manger. Which means this wasn’t just something left to the agency to take care of by themselves, but also had the brand’s presence created through their person. And I’ll admit that I am partial to this set of social media advertising only because it makes a lot more sense, even if it isn’t all glitzy and glamorous. So here goes: [...]

By: Ikea, Facebook y un Showroom interactivo « BUGS · BYTES

Ikea, Facebook y un Showroom interactivo « BUGS · BYTES — Fri, 04 Dec 2009 01:22:15 +0000

[...] cabo por parte de la agencia Forsman & Bodenfors en un ciudad de Suecia llamada Malmo (fuente: Digital Buzz Blog) y que el objetivo principal era atraer al público a la apertura de una nueva tienda de Ikea en [...]

By: Facebook As Marketing Tool | ACUHO-I News Blog

Facebook As Marketing Tool | ACUHO-I News Blog — Wed, 02 Dec 2009 15:50:51 +0000

[...] automatically added a line to their News Feed and IKEA was advertised to thousands. Check out this video to see how it?s done (and click fast, these videos are disappearing from the [...]

By: Casey Glass

Casey Glass — Wed, 02 Dec 2009 09:18:04 +0000

Thanks for the tip Adam!

By: Adam

Adam — Wed, 02 Dec 2009 07:30:20 +0000

here is a new link:
http://www.youtube.com/watch?v=0TYy_3786bo

By: Aaron

Aaron — Mon, 30 Nov 2009 20:19:02 +0000

and the video is down.

Sounded cool.

By: När slutar kampanjer vara kampanjer? « Newsdesk PR 2.0

När slutar kampanjer vara kampanjer? « Newsdesk PR 2.0 — Sun, 29 Nov 2009 20:53:50 +0000

[...] i positiva ordalag. 100-tals bloggar, media, etc uppmärksammade succén. Mashable, C-Net, Digital Buzz, Bit Rebels, bara för att nämna några. För att inte glömma svenska [...]

By: SlideShare: McDonald?s Social Media Strategy | Digital Buzz Blog

SlideShare: McDonald?s Social Media Strategy | Digital Buzz Blog — Sun, 29 Nov 2009 11:49:30 +0000

[...] McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be over night heroes in launching the next Whopper Sacrifice Campaign or Ikea Facebook Campaign. [...]

By: Sanjeev Rajput

Sanjeev Rajput — Wed, 25 Nov 2009 16:11:38 +0000

Great creativity. Good implementation.

By: Fresh From twitter.com/leahsoleil

Fresh From twitter.com/leahsoleil — Wed, 25 Nov 2009 12:26:10 +0000

[...] @edwinschalk: IKEA Facebook Showroom Campaign: Great example of the impact social media can have: http://bit.ly/8vQuLh#socialmedia Scamville Shakeout: Was Gambit The Right Fall Guy?: I’m not sure any lasting [...]

By: mcangeli

mcangeli — Tue, 24 Nov 2009 19:01:27 +0000

What song is that in the video. Its very catchy!

By: Tony

Tony — Tue, 24 Nov 2009 17:04:42 +0000

The KISS formula worked here..nice!

By: Theo

Theo — Tue, 24 Nov 2009 15:12:11 +0000

An inspriring answer to the question: “what to do with social networks?” Great work !

By: Jen

Jen — Mon, 23 Nov 2009 15:01:34 +0000

sheer genius!

By: 8apixel

8apixel — Mon, 23 Nov 2009 01:06:17 +0000

well done! I am totally inspired from this post! @Daniel: I absolutely agree