You would have seen a few of those gimmicky ”toast” or “cheers” apps that allow you to tap two iPhone together to make a click in celebration of something… But, this new iPhone App from IKEA takes that idea to a whole new level, just in time for New Years Eve!
Firstly, you can choose from any of the glasses they sell, the app then fills the glass with only the finest virtual champagne, beer, wine and even milk, then just find a partner (who’s got the same app) to share that special moment with. Ok, so that sounds like the 47 other apps out there doing the same thing, well that’s about where the similarity ends.
The IKEA “Skal” (sweedish for “Cheers”) iPhone App automatically takes a photo as you “clink” glasses before giving you the option to post it to Facebook or Twitter, plots your celebration point on Google Maps and then uploads your photo to the app gallery, where people can browse through every moment celebrated around the world with the IKEA “Skal” iPhone App.
Click here to download the app just in time for New Years Eve!
Such a gimmick and although it may hold a consumers attention for 30 seconds due to the novelty factor I really can’t see the value in building this app.
Given some of the innovative social work that Ikea has produced over the last few years this seems to be a step backward.
I struggle to see what this has to do with Ikea?
Of course, at first you really do not see the connection towards IKEA and the value it provides IKEA… BUT nevertheless I think its a fun idea and transfers positiv emotions towards the brand IKEA…
There is no too obstrusive advertising message and this way the brand is subliminally involved. Additionally, the App- Users is presented IKEA Classes