This is a great little experiential campaign from IKEA in Sydney. To celebrate the 60th anniversary of iconic IKEA catalogues, they took to Sydney Harbour with some fresh chalk and an very cool perspective on creating a little fun around items from their 60th Anniversary catalogue. Enjoy!
I love this! Chalk art by the water is a great way to just get people enjoying your brand and having fun.
Great way to get exposure and people involved in what has to be the best catalogue design today. Reminds me of Gondry’s camera trick http://www.youtube.com/watch?v=II0er7TmkS8. Also love the tilt shift affect on the Sydney ferries. I wish we had ferries on the Gold Coast!
[...] 3D Catalogue Sydney harbour [...]