IBM: The Art Of Data Video

Fri, Aug 20, 2010
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This is a beautiful behind the scenes video for IBM’s Data Campaign that was release earlier this year, I don’t think it made it to Australia, so it’s the first time I’ve seen any of the campaign creative (sorry if it’s old?!). What I really love about this video isn’t just the fantastic insights and interviews, but the way they were able to find and create these “Code Artists” who were able to generate the amazing visuals you see, purely through code. The campaign was created by Ogilvy and Motiontheory. (via Chris on Blogilvy)

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