IBM: Colour Sensitive Interactive Billboards

Sat, Apr 10, 2010
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This is a great demonstration of how technology in interactive billboards is pushing further ahead as big brands realise the potential to improve communication through digital. This billboard is part of IBM’s “smarter planet” campaign that aims to highlight the importance of smarter technology systems in business.

In this instance, it’s the perfect demonstration of how colour in the retail industry can have massive implications for shipping, inventory, and ultimately, sales. (via Fubiz – thanks Frank)

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