This is a great demonstration of how technology in interactive billboards is pushing further ahead as big brands realise the potential to improve communication through digital. This billboard is part of IBM’s “smarter planet” campaign that aims to highlight the importance of smarter technology systems in business.
In this instance, it’s the perfect demonstration of how colour in the retail industry can have massive implications for shipping, inventory, and ultimately, sales. (via Fubiz – thanks Frank)
Hi Aden
Can you connect the dots for me on how colour in the retail industry can have massive implications for shipping, inventory, and ultimately, sales. The example seemed fairly non-significant and unlikely to influence consumers.
Hi Aden
Can you connect the dots for me on how colour in the retail industry can have massive implications for shipping, inventory, and ultimately, sales. The example seemed fairly non-significant and unlikely to influence consumers.
I am with Gerry.. however, if color is just an example of a way to identify with a unique attribute of a passer-by it is “sort of cool”.
It is then kind of a “check point charlie” where a consumer has to stand there to be observed, and without immediate response, they would keep on walking.
If there is an offical response from IBM that explains how this might interface to customer preferences and live proximity data- look me up as we are interested in a retail hybrid for malls and airports.
@socialmediawave
I am with Gerry.. however, if color is just an example of a way to identify with a unique attribute of a passer-by it is “sort of cool”.
It is then kind of a “check point charlie” where a consumer has to stand there to be observed and without immediate response, they would keep on walking.
If there is an offical response from IBM that explains how this might interface to customer preferences and live proximity data- look me up as we are interested in a retail hybrid for malls and airports.
@socialmediawave
[...] Fonte: Digital Buzz [...]
[...] was a deceptively simple idea (also picked up on a number of other excellent blogs including the digital buzz blog and design you trust); IBM set up an interactive billboard which changed colour according to what [...]
[...] billboard is a simple and engaging virtual demonstration of how a smarter retail system can work. Click here to view the video: (Not rated [...]