This is a great demonstration of how technology in interactive billboards is pushing further ahead as big brands realise the potential to improve communication through digital. This billboard is part of IBM’s “smarter planet” campaign that aims to highlight the importance of smarter technology systems in business.
In this instance, it’s the perfect demonstration of how colour in the retail industry can have massive implications for shipping, inventory, and ultimately, sales. (via Fubiz – thanks Frank)
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April 12th, 2010 at 11:48 am
Hi Aden
Can you connect the dots for me on how colour in the retail industry can have massive implications for shipping, inventory, and ultimately, sales. The example seemed fairly non-significant and unlikely to influence consumers.
April 12th, 2010 at 11:48 am
Hi Aden
Can you connect the dots for me on how colour in the retail industry can have massive implications for shipping, inventory, and ultimately, sales. The example seemed fairly non-significant and unlikely to influence consumers.
April 13th, 2010 at 4:02 am
I am with Gerry.. however, if color is just an example of a way to identify with a unique attribute of a passer-by it is “sort of cool”.
It is then kind of a “check point charlie” where a consumer has to stand there to be observed, and without immediate response, they would keep on walking.
If there is an offical response from IBM that explains how this might interface to customer preferences and live proximity data- look me up as we are interested in a retail hybrid for malls and airports.
@socialmediawave
April 13th, 2010 at 4:04 am
I am with Gerry.. however, if color is just an example of a way to identify with a unique attribute of a passer-by it is “sort of cool”.
It is then kind of a “check point charlie” where a consumer has to stand there to be observed and without immediate response, they would keep on walking.
If there is an offical response from IBM that explains how this might interface to customer preferences and live proximity data- look me up as we are interested in a retail hybrid for malls and airports.
@socialmediawave