(8 votes, average: 4.00 out of 5)
With access to RFID technology and integration with social API’s becoming more mainstream, we will be seeing more and more experiential installations just like this, and no doubt, heavily populated in these kinds of party locations around the world!
This is a great new example from the Ushuaïa Beach Hotel in Ibiza, a world first for the hotel industry, created by the guys at Dorst & Lesser, who were responsible for the Renault Motor Show RFID installation. The hotel has numerous RFID points that activate different things, some are simply hotel area based status updates, while others auto-post photos taken in real-time with each RFID wristband swipe. I’m looking forward to seeing where RFID goes in 2012 and beyond…
Very exciting to see what RFID technology can bring to the social space. Looking forward to brands realising the potential here.
[...] Spotted over on Digital Buzz [...]
Excellent post!!!
Curious to see more exemples!
But I wonder how much does it cost all these installations and the whole RFID system?
Sounds good! Although you’ll be in big trouble when you lose your wristband
There is a company in Austria which is doing as well RFID enabled Events. They have done some projects as well. One of there project was a whole conference which is a very interesting idea. I found a Video about them on youtube http://bit.ly/qYK1UP. Looks interesting as we are going to plan a social media event where we want to use there sollution.
[...] Digital Buzz Blog reports that hotel guests at the Ushuaïa Beach Hotel in Ibiza are given wristbands to wear that have RFID chips storing their Facebook login details. The hotel has numerous RFID points around the resort that activate different things when you swipe your wristband. Whether it’s simply a hotel area based status updates or auto-post photos are taken in real-time while you party with friends. All you have to do is swipe your wrist at each RFID point to trigger the stands action. [...]
[...] first time I heard about RFID technology was in summer 2011. At http://www.digitalbuzzblog.com was an article with video about hotel in Ibiza that used RFID technology: It’s not that I was impressed [...]
[...] Hotel connects Facebook with hi-tech RFID to hit social media-loving clubbers Ushuaïa Ibiza: RFID Facebook Integration Ibiza Parties: RFID Facebook Integration [...]
[...] [Social Commerce Today] [The Next Web] [digital buzz blog] [...]