iAd: Breast Cancer Self-Check iPad Ad

Wed, Oct 17, 2012
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Here’s a really simple, smart, actionable iPad Ad created in conjunction with Breast Cancer Awareness Month and the National Cancer Society of Malaysia. It challenges iPad magazine readers of a leading female focused lifestyle magazine to win the prize of a lifetime by completing a challenge… Each step of the interactive challenge is one part of the official breast cancer self-check process, so when readers complete the challenges, they are alerted to the fact they’ve just learned how to check their own breasts for cancer… Very smart from the guys at McCann. (thanks Faizal)

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