I Am Playr will combine a unique mix of online gaming, social integration, interactive videos and story telling through a pretty cool looking first person perspective. The idea is to give players to chance to experience being a football star from that first person perspective, that would include everything from signing the contract, training, scoring goals, partying and more… all with the aim of building up your player value on a global leaderboard.
It launches to private beta in December, and already has Nike as it’s major integrated sponsor. This is what the future of social gaming probably looks like, to some degree…! (thanks Richard)