Well it seems that Renault wasn’t the only brand pushing Facebook “Likes” via RFID at the 2011 AutoRAI Motorshow in Amsterdam this year, with Hyundai deploying a very similar social engagement strategy, linking Facebook accounts to RFID “Like” cards for visitors of their stand.
I wonder if that was a little embarrassing for both agencies / brands involved?! I suspect that this might just become some sort of standard that evolves over the next 12 months at the worlds biggest motorshows… What do you think? Perhaps the only downside to this, if that users won’t want to “connect” their FB accounts to each brands RFID cards, so perhaps the bigger opportunity here is for the motorshows themselves to issue them, along with the scaning stations, to both brands and visitors so we get a real sense of what cars are most liked? (thanks Wytze)