Hyundai i30: A New Type of Virtual Test Drive

Tue, Nov 27, 2012
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We’ve all seen a tonne of different ‘Virtual Test Drive’ campaigns from around the world, but I can’t remember ever seeing one like this… For the launch of the new Hyundai i30 in South Afarica, iLogic Agency have created this Virtual Test Drive Game with the aim of injecting ‘fun’ into what is normally a pretty boring virtual test drive experience. The Virtual Test Drive game is played while sitting in a real car with in-window projections… Pretty cool. What do you guys think?

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