HP: The Festival Photoball

Mon, Apr 1, 2013
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Everyone loves having a turn hitting the huge blow up beach balls at a festival or event before security typically grab and destroy them. Well, this one was a little different and it came with security approval. The HP Photoball consists of one huge blow up ball, a HD camera and a wifi-hub allowing the ball to stream photos and video live to both the festival stage and Facebook, where people who’s been near the ball could find their photo and tag themselves instantly…

Plus a live cam feed to over 3 million people! Now that’s a pretty cool little connected object created by the guys at Almap BBDO for Sao Paolo’s biggest music festival, Planeta Terra.

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