Last week we had the Mercedes-Benz Guinness World Record stunt and this week sees another amazing World Record as two Hot Wheels drivers race through a double vertical loop.
The Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through the impressive six-story double vertical loop at the X Games in Los Angeles last weekend. Watching the video above it’s easy to see why this activation has been getting so much global attention. This experiential piece is just one part of a global marketing campaign lead by Mistress in LA that will also consist of a series of story based episodes that will be released throughout the year via TV, digital and social media. This is a great, no doubt expensive, way to create some unique content that sparks global interest. What will they produce next?