Comments on: Hot Wheels: Interactive YouTube Video Race

By: Mario The Video Guy

Mario The Video Guy — Wed, 17 Aug 2011 08:58:45 +0000

I think intereactive YT videos are cool.

By: Berlei: YouTube Bra Fit Guide With Annotations | Digital Buzz Blog

Tue, 20 Apr 2010 04:58:37 +0000

[...] with “choose your own adventure” style campaigns popping up all over YouTube (like the hot wheels campaign). This new video series from Berlei Australia is a slightly different example, it showcases how [...]

By: webthreads.de » Hot Wheels – Interaktives YouTube Videospiel

webthreads.de » Hot Wheels – Interaktives YouTube Videospiel — Wed, 17 Mar 2010 04:03:40 +0000

[...] digitalbuzzblog.com) Lesezeichen [...]

By: nugget island » Daily Nuggets for 3.12.10

nugget island » Daily Nuggets for 3.12.10 — Sat, 13 Mar 2010 20:06:23 +0000

[...] Mattel is the one of the first big brands to use YouTube Annotations in their Hot Wheels Custom Motors Cup Challenge Campaign. (Digital Buzz Blog) [...]

By: Claus Rodgaard

Claus Rodgaard — Fri, 12 Mar 2010 14:59:26 +0000

A great little budget campaign.

By: John

John — Thu, 11 Mar 2010 03:19:33 +0000

Great, my son just saw what I was reading, now I’ll have a 7 year old nag fest until I give up my beloved laptop so he can scratch the hotwheels itch. I just cured him of his online lego building addiction!! On a serious note, we have used youtube for promotion videos for not only our branding, but also for attracting afiliates. Very powerful tool if used properly.

By: Tim Buesing

Tim Buesing — Thu, 11 Mar 2010 02:13:25 +0000

Hi Aden,

we at Holler Sydney have used the YouTube overlays as a way to choose a path through an “Interactive Adventure” for Tooheys Extra Dry 5 Seeds late last year.
http://www.youtube.com/watch?v=V3xfIMyaAnM
and also last year our brothers and sisters from Holler London launched the interactive tournament of Red Bull X fighters
http://www.youtube.com/watch?v=HNWdEou3JZ4
The latter was not scripted/shot for this purpose like the “Up The Trees” but putting a layer of interactivity on an existing amount of footage.