(7 votes, average: 3.71 out of 5)
So this is a super clever HTML5 site from Honda. It’s called “The Experiment” and is essentially a lab where you can play with all sorts of objects in a physics-based game that challenges you to complete that chain reaction using a set of objects by placing them in the correct sequence.
Each of the object interacts with those around it to create hundreds of possibilities, combinations and results in real time. With each of the 6 levels getting harder and harder with additional objects and challenges thrown in, so get your engineering skills ready!
The campaign takes you back to the “Cog” ad created for the Honda Accord, which weirdly only has 3 million YouTube views (I suspect if released today, would get 30m+), with the Cog playing a key role in solving each of the chain reaction challenges. Nice find Katy. Check it out here.
Nicely done. But I don’t really get it. Why would a user care that this is done in HTML5? It doesn’t really offer me anything that cannot be done in flash. And it looks a bit clunky as well with those windows being windows instead of designed frames. However I think it’s cool that an idea can rise from technology, but in this case I think it doesn’t work well and the link to the car is weak.
Hi Aden,
This site doesn’t work for me at all, and this has to be the main reason html5 has proved to be such a let down, not only does it try to turn the clock back on the web, but most of the time it just doesn’t seem to work.
And people don’t really want to go back to go back to the days of “this site is best viewed with [insert browser of the day]” – why should they…?
It’s a cruel trick to play on those that don’t understand web technology (and these people will tend to innocently fall for the latest hype) but if you invested time or money in html5 then you’ve been taught a very harsh lesson indeed!