H&M Projection Mapping Store Launch

Tue, Nov 30, 2010
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Last week H&M launched a new flagship store in Amsterdam, and to mark the special occasion, along with an aim to build some serious hype, they opened the store over three nights of projection mapping events, created by Muse Amsterdam.

The concept for the projection mapping installation was based around a huge red ribbon that wrapped around the building, as it untangled, it revealed virtual doll house where nothing was quite what it seemed. It lasts just over three minutes before fading away to reveal the flagship store.

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