This is a viral campaign – Israeli Style! TwentyThree in Israel have just launched a the campaign for a bottled water company called “Water&” that create water mixers to help relax, energize and re-charge. So to get some viral traction, they wanted to do something a little different, but I see this as something just a little crazy!
It’s a competition where “Water&” will give away $10,000 to anyone who can hand the prime minister of Israel a bottle of their water. Catch is, the prime minister of Israel is one of the worlds most guarded people, and who knows what the hell could be in that bottle, so it should be pretty interesting to see what happens with this campaign! Check out the campaign site here.