(3 votes, average: 3.67 out of 5)
Heineken has launched a new viral on the back of their highly successful Walk In Fridge Viral video a few months back, which was folled up with a great spoof ad by a competitor! Its the Heineken Walking Fridge Viral Video and is again spreading like wild fire, but, as always, not nearly as good as the first ad… (Via Adverblog)
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April 28th, 2009 at 1:32 am
It’s a great TV spot. But it’s just not a viral video. There’s nothing about the story that rises above the kind of “hook” that makes TV spots successful.
April 29th, 2009 at 3:21 pm
It’s not as good as the first one, but I guess it will still create a lot of email forwards and so on.
Now it’s waiting for the competition.