Keep an eye out for the Heineken Super Social Christmas Tree in Clarke Quay, Singapore, from the 17th-26th of December. It’s a huge digital art installation that’s over 11 meters tall and stacked with 48 huge LCD screens, that will become perhaps the most social Christmas tree ever created!
If you head to the Facebook App you’ll be able to create your own by adding photos, friends and custom messages to a virtual tree before sharing it with everyone. Then your tree will be activated on the 11 meter high digital installation between the 17th-26th of December at Clarke Quay in Singapore. That’s going to be a pretty cool installation. Created by Iris Worldwide.
Have to say I like the idea… but I’ve seen something thelike before in 2010.
Maybe not in the shape or as elaborate with films on a 11 metre tall christmas tree construction, but as a 2011 new years wish on the Deloitte building in Rotterdam.
You could tweet your wish with the hashtag #deloittewish and it was projected on the facade of this huge building.
Check this out: http://www.werkenbijdeloitte.nl/deloitte-wishes-you-a-happy-healthy-and-prosperous-2011-deloittewish.html
And the person that can tell you all about it is @Roosvanvugt . Check her blog; http://www.roosknows.nl/2010/12/130/
Well, obviously that is VERY similar to http://www.notcot.com/archives/2010/06/nike-tweets-to-johannesburg.php
Done in June 2010, execution is even more spectacular.
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In Canada they currently have the Christmas Spirit Tree, which is also fed by social interaction. To learn how it works and to see the live stream, go here: http://christmasspirittree.ca/
Love the concept and it is done in real time.
A case of similar mediums, different ideas. Canadian Tire’s is about about data visualization. Heineken’s is about friendship and broadcasting friends’ pics onto a tree.
http://www.youtube.com/watch?v=4M0RxLGBvi4
please. it’s an elaborate and exceptional AD, but an AD is all it is. Please do not call something as meaningless as this an “art”. it’s not. it;s a social media masturbation. not art.