Heineken have just launched a multi-platform gaming app called the “Heineken Star Player”, available on mobile (iPhone only for the moment) and Facebook, with the game placing you at the centre of every UEFA Champions League match, where you can take on friends and indeed the world, as you make big calls for points and prizes, while the game is played on TV.
The app is synced live with each UEFA game, allowing it to challenge you with decisions as they happen, like penalty kicks… Will he score and where top left? Bottom right? This app puts what you are thinking into the palm of your hand, to play against the world. With approximately 86% of people who use mobile Internet, using their phones while watching TV, it’s easy to see the potential success of an app like this, and makes it a very powerful tool for Heineken. Created by AKQA.
Is this the type of app that will de-throne Fantasy Football the world over? Not sure, but I do love it!
This style of real-world digital integration is set to become a gold mine over the next year.
So who would prefer this over Fantasy Tipping? Or does it just consume too much of your time watching football to be able to make the most of the rankings?
I think this could potentially be a huge success. Football fans are so passionate and would love the chance to interact with the game by competing with fellow fans as the action happens.
Rip off of Picklive
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[...] even download the music tracks for free. Heineken’s Star Player app gives users the chance to play along with soccer matches by attempting to predict which team will score within the next 30 seconds. These efforts begin to [...]
[...] Heineken a déjà montré la voix avec un mélange de pari et de compétition entre joueurs. Durant tout le match, chaque participant peut parier sur la réalisation d’une action : un but, une faute, un corner… Les joueurs qui voient leurs pronostics se concrétiser gagnent des points et montent aux classements. Ce type de jeu peut aussi avoir une variation, au lieu de parier sur les buts, on peut jouer à l’arbitre (exp : en distribuant des cartons jaunes ou rouges), les joueurs effectuant les mêmes arbitrages que l’arbitre se voient récompenser pour la pertinence de leur choix. Heineken Star Player : un jeu pour accompagner le téléspectateur [...]
[...] even download the music tracks for free. Heineken’s Star Player app gives users the chance to play along with soccer matches by attempting to predict which team will score within the next 30 seconds. These efforts begin to [...]