Heineken: ‘ShareTheSofa’ Case Study Video

Tue, Oct 21, 2014
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Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels.

Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with friends, bands, actors and complete with a Heineken bar… With the content being created in real-time and published straight from the teams sofa! It’s a pretty cool way for fans to engage in the game while watching the game… Courtesy of its major sponsor, Heineken!

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