Heineken ‘Routine Interruptions’ Experiment

Mon, Jul 28, 2014
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Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… Answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment.

The hype reel above gives you a sneak preview of what is to come! Check it out here.

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