Music festivals. 10′s of thousands of young people. All there to listen to great music and meet new people. So at the Heineken Open’er Music Festival in Poland, they created a new way for people to create a conversation and connect with complete strangers… Introducing U-Codes, personalised QR codes that promote your desired message to anyone who scans you.
Event goers could visit the Heineken U-Code Dome to setup, personalise and print their own QR code stickers that would, when scanned by any other persona at the festival, connect strangers together to hopefully start a conversation! I love it. Simple, smart and highly enticing for people to participate at this kind of event. I can only imagine the type of messages created…
The video is not available in Germany, due to music rights apparently….
Great to see a brand using QRs properly rather than just paying lip service to ‘em by signing off their comms with a code that doesn’t have any real fun or value attached to it.
[...] heineken and the qr code [...]
Simple but brilliant. Applaud them for matching the use of QR codes with a WHY that makes a lot of sense!
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[...] decided to turn a music festival into an opportunity to market with QR codes. Their idea was to create a QR code that would be fun, interactive, and encourage people to mix, [...]