Heineken: Limited Edition Bottles via Facebook

Thu, Apr 5, 2012
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Heineken celebrated their 140th birthday by offering the design community the chance to create a limited edition bottle via a Facebook collaboration piece.

The challenge aimed to showcase social connections from all over the world and received over 30,000 entries across 100 countries. In order to connect designers with each other, part of the competition required you to pair up your own design up with that of another designer through Facebook. The top 100 designs were then presented to a jury in New York where they were judged on their creativity and also their complementary pairing.

Heineken will produce 1 million bottles of the winning design for sale the world over. Thanks Alicia!

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