Comments on: Heineken: Guerrilla Marketing Event In Italy

By: Missing the biggest match of the season? « Young In Prison

Missing the biggest match of the season? « Young In Prison — Wed, 17 Nov 2010 16:41:46 +0000

[...] Read more + see the movie here! [...]

By: Twitter Tweets about Event Marketing as of May 28, 2010 | Starshot - Strategic Event Marketing

Fri, 28 May 2010 16:26:50 +0000

[...] · Reply · View StephenHector: Heineken: Guerrilla Marketing Event In Italy – http://www.digitalbuzzblog.com/heineken-guerrilla-marketing-event-in-italy/ 2010-05-28 13:36:44 · Reply · View BobIngram_RSU: #MPI #Event Planners #meeting [...]

By: I don’t have the Answer. But then, neither do you « Day in the life of an Independent Marketing Provocateur

Sat, 15 May 2010 17:37:13 +0000

[...] I can remember when this Canadian campaign for Halo was seen as the dogs bollocks, then it was this Heineken masterpiece from our soccer mad cousins in Italy, or a recent favourite of mine, this Chilean gem [...]

By: Football or the theatre? | Randle rambles

Football or the theatre? | Randle rambles — Wed, 07 Apr 2010 07:27:43 +0000

[...] very brave piece of guerrilla marketing from Heineken. On the night of the biggest football game in Europe, Real Madrid v AC Milan Heineken decided to [...]

By: Cedric.c

Cedric.c — Wed, 31 Mar 2010 13:46:07 +0000

Respect !

Hard to imagine the sensation of the peoples in the theater

Cedric.c

By: Extending the channel mix | Holodeck

Extending the channel mix | Holodeck — Mon, 22 Mar 2010 10:10:19 +0000

[...] Refreshing the parts other beers cannot reach The indomitable Mr. Dix mailed this link out the other day and it is worth watching. Essentially, on the day of the biggest football derby of the year in Italy, Heineken conned over a thousand people to attend a ‘free’ concert instead of watching the football (a ruse that required girlfriends and wives to get in on the act to persuade their football-mad partners to miss the match and attend the concert). Heineken also managed to con a bunch of celebrities who thought the event was real, Sky TV who televised it and a whole lot of other people. [...]

By: Ezgi

Ezgi — Thu, 18 Mar 2010 14:28:00 +0000

This is really good, I couldnt stop myself writing about it on my blog. Do you know which agency did this campaign, I couldn’t find it?

By: Karan

Karan — Wed, 17 Mar 2010 06:25:29 +0000

RESPECT! seriously, hats off to the people who pulled this off!

By: Heineken: Guerrilla Marketing Event In Italy | Digital Buzz Blog – Pure genius. RT@gusgeary « warm cola

Tue, 16 Mar 2010 22:43:45 +0000

[...] Heineken: Guerrilla Marketing Event In Italy | Digital Buzz Blog – Pure genius. RT@gusgeary Jump to Comments via digitalbuzzblog.com [...]

By: Strandh.DigitalPR » Blog Archive » Heineken lyckas göra gerilla viral. Jävlig viral.

Tue, 16 Mar 2010 22:39:50 +0000

[...] Till den omtalade gerillakampanjen. Vad gör den så [...]

By: Heineken Dupes And Saves Football Fans In Italy - PSFK

Heineken Dupes And Saves Football Fans In Italy - PSFK — Tue, 16 Mar 2010 20:07:27 +0000

[...] [via digitalbuzzblog] [...]

By: Chris Norton

Chris Norton — Tue, 16 Mar 2010 10:40:32 +0000

This is a great example of a clever idea being exectued brilliantly. I love the humour element of this campaign too. Genius – this is why I work in this industry. Well done to all of those involved and thanks for highlighting.

By: Miguelez

Miguelez — Tue, 16 Mar 2010 09:03:05 +0000

delicious, have to write about it on my blog!!!

By: Joseph

Joseph — Tue, 16 Mar 2010 00:07:17 +0000

I was waiting for the last result to read “oh, and AC Milan beat Real 3-2″

By: Brendan

Brendan — Mon, 15 Mar 2010 23:06:59 +0000

This is just brilliant!

By: Nathan

Nathan — Mon, 15 Mar 2010 16:04:08 +0000

Seriously. Massive respect for this piece of work.