(7 votes, average: 4.57 out of 5)
Pure genius. Heineken has launched a really cool social campaign to promote their new “BeerTender” that lets you pour ice cold draft beer at home. The catch is, it’s Christmas, and it wouldn’t look all that great if you were to buy yourself a BeerTender right? Well, Heineken thought of that too, and created the BeerFriender app that connects you, with other people who are buying a BeerTender in time for Christmas.
When you buy a BeerTender, you’ll literally be buying it for someone else, who at the same time, will be buying you one too! It comes gift wrapped, complete with an authentic Christmas card to ensure it looks like a legitimate present from a friend at say, work! Love it. What do you think? Thanks Alicia!
Really like this idea, will be interesting to see how it affects sales.
Love it!
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amazing idea and great deal on this for the holidays
Why would I go to such great lengths to trick other people into thinking someone else got me the gift? on a simple joke level i think it’s funny, but in reality it’s the type of thing I wouldn’t bother participating in.
Why would I go to such great lengths to trick other people into thinking someone else got me the gift? on a simple joke level i think it’s funny, but it’s the type of thing I wouldn’t bother participating in.