GT5: Google Street View Web Banner

Mon, Mar 14, 2011
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Here is a different kind of banner, created for the launch of Gran Turismo 5, it enables users to experience some of the worlds most famous race tracks through a Google Maps banner campaign, aiming to highlight the photo realistic gaming experience that the new Gran Turismo 5 provides.

And while the banner is probably a little slow and clunky in actual experience, the use of Google Street View really draws attention and ultimately engagement with the banner. I think this might just be a first of its kind, or at least that I’ve seen utilised like this as part of a banner campaign.

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