(10 votes, average: 4.10 out of 5)
Here is a different kind of banner, created for the launch of Gran Turismo 5, it enables users to experience some of the worlds most famous race tracks through a Google Maps banner campaign, aiming to highlight the photo realistic gaming experience that the new Gran Turismo 5 provides.
And while the banner is probably a little slow and clunky in actual experience, the use of Google Street View really draws attention and ultimately engagement with the banner. I think this might just be a first of its kind, or at least that I’ve seen utilised like this as part of a banner campaign.
Cool. Thanks for sharing.
My agency looked at doing this a while back. The user experience is awful – ‘slow and clunky’ doesn’t even start to cover it. Go and ‘drive’ along in Google street view and within 30 seconds the novelty factor is over and it is just frustrating. This is an idea that may have looked good on paper, but should have been shot down long before it ever got close to be produced
It’s a neat trick, but why would you replace the product’s key selling point with a completly underwhelming experience? I’m sure people loved playing with the banner, but how well does it sell what is an eye-wateringly good graphics engine?
Top points for techincal integration but the strategy lets it down a bit.
I have to agree with Neville. Great idea, but the technology isn’t up to it. Shouldn’t have made it out the traps.
[...] Gran Turismo 5 crée une bannière sous forme de jeu interactif et utilisant Google Street View http://bit.ly/fpoHDu #Lego révèle le contenu de ses packagings en 3D ou Quand la réalité augmentée rend [...]
I don’t agree with these comments. It’s a banner, not a video game. It’s meant to get attention for the product, and it’s gimmicky and it works.