Grolsch Beer: The Movieunlocker Bottle

Thu, Jul 31, 2014
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I can’t tell if this promotion for Grolsch Beer is real or not, but it’s an interesting play… Where the typical coupon code has been swapped for a bluetooth beacon placed in the bottle cap, so that when you open up your favorite beer, and tap it against your phone or mac book, it unlocks a free movie to watch. What do you guys think? Created by the guys at Heads and Hands.

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