(8 votes, average: 4.50 out of 5)
This Grolsch multi-screen campaign is an interesting example of extending a TVC into interactive an online video and mobile experience, that in turn drives retail foot traffic. Starting with a TVC introducing a bold character, the ad then challenges you to go online to continue the conversation.
Users are then introduced to the character more personally over a beer and are asked to text him their name in real-time as the online video plays… For users who’s name the character recognises, he sends them back a text message, literally buying them a beer in real life, with the text linking straight to a coupon code and store finder to claim. Created by the BMB Agency.
[...] DB /* Esse post foi publicado em Social Media, Tecnologia e marcado Grolsch por Brain Buzz. [...]
[...] (via Digital Buzz) Tweet(function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();Be Sociable, Share! Tweet Ähnliche Beiträge [...]