Comments on: Greenpeace Black Pixel Project http://www.digitalbuzzblog.com/greenpeace-black-pixel-project/ Digital Campaigns, Online Marketing, Websites & More. Mon, 15 Mar 2010 11:31:36 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Underwhelmedhttp://www.digitalbuzzblog.com/greenpeace-black-pixel-project/comment-page-1/#comment-775 Underwhelmed Mon, 15 Jun 2009 21:34:27 +0000 http://www.digitalbuzzblog.com/?p=1288#comment-775 Here's a fun way to think of it:There are 86,400 seconds in a day. With the Black Pixel Project, if you turn off one pixel for a whole day you are effectively "saving" 86,400 pixel seconds.Now take your 1024x768 monitor which has 786,432 active pixels. If you turn it off for one second, you have just saved 786,432 pixel seconds.Over nine times more than a whole day of the Black Pixel Project.So in summary, it would take you over nine days with the Black Pixel Project to save the same amount of pixel seconds you saved by turning off your measly 1024x768 monitor for a single second.Awesomeness!! Best thing since the Ecofont, which also had a nice site and was totally silly and ineffectual. Sign me up!:D Here’s a fun way to think of it:

There are 86,400 seconds in a day. With the Black Pixel Project, if you turn off one pixel for a whole day you are effectively “saving” 86,400 pixel seconds.

Now take your 1024×768 monitor which has 786,432 active pixels. If you turn it off for one second, you have just saved 786,432 pixel seconds.

Over nine times more than a whole day of the Black Pixel Project.

So in summary, it would take you over nine days with the Black Pixel Project to save the same amount of pixel seconds you saved by turning off your measly 1024×768 monitor for a single second.

Awesomeness!! Best thing since the Ecofont, which also had a nice site and was totally silly and ineffectual. Sign me up!

:D

]]> By: Alistair Allanhttp://www.digitalbuzzblog.com/greenpeace-black-pixel-project/comment-page-1/#comment-739 Alistair Allan Thu, 11 Jun 2009 14:13:55 +0000 http://www.digitalbuzzblog.com/?p=1288#comment-739 I don't think the Maths was done by an Electronic Engineer. This doesn't apply to LCD's that use a constant backlight and filter out/block colour.Even with CRT's the "divide number of pixels/per monitor wattage and thats what you save per pixel" is a flawed principle too.It might actually be effective on plasmas or OLED displays, however these are not commonly used for computing functions (apart from OLED mobile devices). In my opinion a complete waste of an ad campaign, it might make people think they are helping but thats about it.Nice job BBDO! I don’t think the Maths was done by an Electronic Engineer. This doesn’t apply to LCD’s that use a constant backlight and filter out/block colour.

Even with CRT’s the “divide number of pixels/per monitor wattage and thats what you save per pixel” is a flawed principle too.

It might actually be effective on plasmas or OLED displays, however these are not commonly used for computing functions (apart from OLED mobile devices).

In my opinion a complete waste of an ad campaign, it might make people think they are helping but thats about it.

Nice job BBDO!

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