Greenpeace Black Pixel Project

Fri, Jun 5, 2009
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Greenpeace Brazil launched a new campaign called ”Black Pixel Project”, created by Almap BBDO. In this website users can install a program that opens a small black pixel over all the windows on their monitors. This can be moved around but size stays the same. You can view real time how many people are saving energy with this feature.  The purpose is to show that with each pixel black installed, a few watts are saved. The program can be used on tube monitors or plasma. You can check out the website here.

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