Sometimes you see something a little different, it takes a while to compute because it is different, and when different is good, it’s actually amazing. For me, this is different, a brilliant piece of storytelling used to highlight the importance of creative thinking in a technical world.
Introducing Project Re:Brief by Google. A series of videos that look back at 4 of the world’s best ads, and the advertising legends behind them, before Re:Imagining the work in 2012 with all the possibilities that technology brings with it, to see how they’d approach display advertising…
Make sure you watch the amazing 5 minute video below, it’s well worth it.
Project Re: Brief – Re-imagining Coca-Cola’s “Hilltop”
Project Re: Brief – Re-imagining Volvo’s “Drive it Like You Hate it”

(7 votes, average: 4.43 out of 5)
[...] Google Project Re:Brief. Advertising Re:Imagined. Cum ar fi realizate azi 4 reclame de succes din trecut. [...]
[...] “For me, this is different, a brilliant piece of storytelling used to highlight the importance of creative thinking in a technical world.” Digital Buzz [...]
This is a most brilliant and heart warming bridge of traditional creative thinking with today’s latest media and technology. The concept of this is as inventive as the creative campaign it inspired. It examplifies a depth of human ingenuity and respect and truly excites me even more than Google has throughout the years. Whether Google itself, any of it’s many tools, YouTube, Android, Google TV, Original Content like “Google Talks” and these “Briefs” along with the new LA Production Studio, together and individualy Google is so on the pulse of content and connecting the world together around and through that content. They are a company that is demonstrating a transcendence in the traditional interpretation of technology and showing how this methodoloy of thinking can be expanded, enlightened and this gives me and I imagine many others a true “Digital Buzz!”
[...] http://www.digitalbuzzblog.com/google-project-rebrief-advertising-reimagined/ [...]