Google Maps: Explore Your World Ad

Sun, Jan 15, 2012
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It seems like Google has been pumping out a tonne of new ads recently… and this one, launched just a few days ago at CES 2012, again honours their famous analogue story telling style. The ad takes the form of the classic labyrinth game that you might have on your iPhone, but is re-imagined as a massive, physical, handcrafted version of Google Maps. (created by Venables Bell & Partners)

The ad follows a journey through the gyroscopic, maze-type structure to showcase a whole bunch of Google Maps’ features that add ease and discovery to what would normally be just another trip…

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