I’m not yet sold on QR codes, but I’m warming pretty quickly. QR codes are huge in Japan, but in places like Europe, America and Australia, they are still just scratching the surface… Well that will be the case until Google rolls out their new “Google Favourite Places” program for local businesses around the world, starting with over 100,000 local businesses in the US placing new “Google Favourite Places” QR code sticker in their windows as a trial.
The aim is, for people walking by to be able to scan the QR code, and instantly see detailed business information, pricing, reviews, recommendations and the like. Plus, it looks like they are creating a coupon feature (available directly under the QR code reviews) which would have a profound impact in converting passers by into customers.
Click here to check out the Google Favourite Places website.