Google Launches New Display Ad Market Place

Fri, Sep 18, 2009
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The “online banner” has been dying for a while, with every research paper showing effectiveness declines no matter what way you looked at it. But we all love digital creative campaigns, so imagine if you could harness the targeting and relevancy power of adsense and adwords combined for your banner campaigns across the worlds largest media networks…

Ok, now your thinking… When they bought DoubleClick for $3.1 Billion a few years ago, they had something big in the pipeline and now they’ve launched the DoubleClick Ad Exchange. Now anyone can buy any ad on any major website, and target users like never before. It’s sure to be massive for marketers, but also for Google and Media owners as they will essentially be able to charge more for the banners due to the new found quality of in-page targeting and purchase-cycle display timing.

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