Gol Airlines: Mobile Controlled Banner Game

Sun, Jan 9, 2011
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Here is a pretty innovative banner ad from the guys at AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on your mobile phone. So users input their mobile number into the banner, seconds later they got a live call with flight instructions as the page transformed into a flying game controlled directly from your mobile.

Users would fly the virtual plane across Brazil’s biggest travel website, throwing in a few tricks as the latest deals appeared with each destination they flew over. Flying was pretty easy, users touched numbers on the keypad to change directions and activate special manoeuvres. The ad finished by reminding customers that flying is easier when you check-in via your mobile phone.

It’s great creative campaigns like this that strive to take online advertising to the next level…

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