In this increasingly digitally focused world how does TV compete with the latest real time, highly targeted social experience? The guys at digital agency Syzygy have built this concept app, GOAB, which takes the idea of social and commercial layering within TV to the next level. The app transforms the users handset (tablet/mobile) into a socially and commercially-enabled TV remote. The app brings the possibility of user interaction within television to life with a look at how social integration may work in the future. GOAB aims to tailor the users experience by offering additional information and content for the viewers favourite programs. Social integration also plays a big part in this advanced television experience, this enables users to express opinions and share these within their preferred social networks. Check out a full run down of the app here.
Could this be the television experience of the future?
Wow. This app will take Social Media to the next level. Will this app run on Android tablets or does it come inbuilt with some other devices?
http://www.facebook.com/vizzmedia
http://twitter.com/vizzmedia
Thank you.
In our vision GOAB should function independently from in and output devices. For these reasons, GOAB is intended to be completely cloud based. Regardless if accessing via laptop, tablet or smart phone, the personal preferences and network are always available. To watch television, the device triggers a display if available or directly plays back the content.
I know the greays anatomy ipad app “listens” to the show via the microphone to know where you are in the show and put up certain aspects – but apparently isnt such a big hit as ratehr buggy etc.
But can you imagine an app which does the same – and then links into what product placements are there ….. or you can poll as to what viewers feel about certain aspects to direct the plot …. or in sports provide live stats etc and another “screen” for ads to appear, links to items etc …
Also integrate that with social media etc to get a group thing going
Hey what’s the backing song?
