In this increasingly digitally focused world how does TV compete with the latest real time, highly targeted social experience? The guys at digital agency Syzygy have built this concept app, GOAB, which takes the idea of social and commercial layering within TV to the next level. The app transforms the users handset (tablet/mobile) into a socially and commercially-enabled TV remote. The app brings the possibility of user interaction within television to life with a look at how social integration may work in the future. GOAB aims to tailor the users experience by offering additional information and content for the viewers favourite programs. Social integration also plays a big part in this advanced television experience, this enables users to express opinions and share these within their preferred social networks. Check out a full run down of the app here.
Could this be the television experience of the future?