Gnctrkcll launched a new campaign website called: “Name your relationship” for Valentine’s day. Its a kind of funny online quiz where you can simply answer 3 questions and you reach the “name” of your relationship. The names of relationships, shown are real people’s names with funny specific characteristics of that name.
The noticable part of the project is that when you use the website and name your relationship this post appears on your Facebook wall. For example: “Mary named her relationship as George Clooney”, so people wonder about this absurd sentence and it creates curiosity and buzz on Facebook. The campaign website is created by Istanbul based interactive agency Efabrika.
You can check out the website here.