Comments on: @Gillyashes: A Branded Twitter Failure

By: Oliver

Oliver — Wed, 22 Jul 2009 04:20:51 +0000

I couldn’t agree more! I follow a couple of other cricket luminaries (such as David Lloyd – @Bumblecricket) and after following Adam Gilchrist I also send Gilly a message telling him to follow people. I got a direct message back saying, “@gillyashes Nice to tweet you! Stay posted for the inside scoop on Ashes 09 ” which I thought was great, as he was actually interacting with people who sent him messages.

However that was the end of it, no commentary on how things were going, how the weather was in Cardiff (which about 20 people asked him on Twitter during that last day) and no comments on the cricket whatsoever. I didn’t realise it was actually a 3 campaign, but that really does show a total lack of understanding of the medium and damages both Adams reputation and 3′s ability to market in this day and age.

By: Chloe Robot

Chloe Robot — Wed, 22 Jul 2009 01:24:41 +0000

What I don’t understand is that it wasn’t like Gilly did a flurry of posts and then disappeared… he just posted very very few. And he seemed oblivious to the comments of others left there. Just odd more than anything.

By: Tim Burrowes - Mumbrella

Tim Burrowes - Mumbrella — Tue, 21 Jul 2009 05:58:30 +0000

Good call, Aden. A definite lost opportunity there – so far, at least…

Cheers,

Tim – Mumbrella

By: DazBaz

DazBaz — Mon, 20 Jul 2009 23:28:29 +0000

We’ve all seen this happen with a few campaigns whereby celebrities are thrown into Twitter. The star in question doesn’t really understand what they can do with Twitter and engaging content fails to be written. Over-promising and underwhelming.

“What can go wrong? You only have to write 140 characters. It’s easy.”

Ethical or not, 3 was better off getting an active “ghost” tweeter to post on the sports star behalf, giving fans hourly updates while the Tests were being played and the odd bit of goss between matches. The power of the old “twit-pic” would have helped as well, giving the sports fans behind the scenes imagery.

Word will spread fast, so let’s see if the page picks up