Gillette launched a series of Body Grooming Viral Videos on their YouTube Channel a week or two ago and are now starting to catch on! The animated videos created by Proximity Canada in conjunction with BBDO New Yorkhave been the talk of the social media space over the last day or so. They provide men with shaving tips on how to best shave their head, chest, back, shoulders, armpits and the most popular spot of all, the groin. Some celeb bloggers have also got in on the action including Perez Hilton this week! Check out their Body Grooming Site here.

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