GEICO: The Fast Forward YouTube Pre-Roll Ads

Fri, Mar 4, 2016
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The pre-roll ad wars are hotting up, and fan favourite Geico have just created a series of new pre-rolls called “Fast Forward.” It continues to play off their previous “Unskippable” campaign, with the insight that people don’t want to watch pre-roll ads on YouTube (of course!), but this time makes a much cheekier play to get you to go and watch the full length ad inside YouTube.

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