GE: Ecomagination iAd Campaign

Thu, Dec 2, 2010
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Check out GE’s first ever iAd. It’s called “Simple Harmony” and is part of the Ecomagination campaign that focuses on helping people, nature and industry coexist in harmony. The iAd experience is quite quirky, with catchy lyrics and funky animation, but the app is still educationally driven with people shaking, swiping and spinning parts of the app to lean how cool GE innovations are making the world a better place. The campaign also extends out into YouTube, with an interactive video demo of the iAd. Nice work BBDO NYC. (thanks Kristin)

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