http://www.digitalbuzzblog.com/gatorades-social-mission-control-center-video/ Digital Campaigns, Online Marketing, Social & More. Sun, 12 Feb 2012 23:58:34 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.digitalbuzzblog.com/gatorades-social-mission-control-center-video/comment-page-1/#comment-43067 Patricia Malhadinha Mon, 27 Jun 2011 22:19:01 +0000 http://www.digitalbuzzblog.com/?p=4407#comment-43067 Interesting, but I really would like to know how will they manage to track sentiment analysis. Interesting, but I really would like to know how will they manage to track sentiment analysis.

]]> http://www.digitalbuzzblog.com/gatorades-social-mission-control-center-video/comment-page-1/#comment-14647 The Future of Customer Service Thu, 21 Oct 2010 10:06:22 +0000 http://www.digitalbuzzblog.com/?p=4407#comment-14647 [...] Facebook. We’ve already seen a glimpse of what customer service will look in the future, when Gatorade shared their Mission Control Centre earlier this year.  The centre allows staff to track real-time mentions of their brand and monitor [...] [...] Facebook. We’ve already seen a glimpse of what customer service will look in the future, when Gatorade shared their Mission Control Centre earlier this year.  The centre allows staff to track real-time mentions of their brand and monitor [...]

]]> http://www.digitalbuzzblog.com/gatorades-social-mission-control-center-video/comment-page-1/#comment-14648 The Future of Customer Service Thu, 21 Oct 2010 10:06:22 +0000 http://www.digitalbuzzblog.com/?p=4407#comment-14648 [...] Facebook. We’ve already seen a glimpse of what customer service will look in the future, when Gatorade shared their Mission Control Centre earlier this year.  The centre allows staff to track real-time mentions of their brand and monitor [...] [...] Facebook. We’ve already seen a glimpse of what customer service will look in the future, when Gatorade shared their Mission Control Centre earlier this year.  The centre allows staff to track real-time mentions of their brand and monitor [...]

]]> http://www.digitalbuzzblog.com/gatorades-social-mission-control-center-video/comment-page-1/#comment-8695 Arto Joensuu Mon, 05 Jul 2010 18:09:12 +0000 http://www.digitalbuzzblog.com/?p=4407#comment-8695 Really interesting initiative. I totally agree on the notion of brands often jumping in on social without properly staffing up to listen first (and measure). I think one area that makes it more complicated, is multilingual social media monitoring. I guess the Gatorade mission control room is primarily focused on the US market (or at least English as the main language) Tracking overall conversations is interesting, but having the ability to drill down to local language and cultural context is where the brand can truly come to life. Really interesting initiative. I totally agree on the notion of brands often jumping in on social without properly staffing up to listen first (and measure). I think one area that makes it more complicated, is multilingual social media monitoring. I guess the Gatorade mission control room is primarily focused on the US market (or at least English as the main language) Tracking overall conversations is interesting, but having the ability to drill down to local language and cultural context is where the brand can truly come to life.

]]> http://www.digitalbuzzblog.com/gatorades-social-mission-control-center-video/comment-page-1/#comment-8681 Setting The Stage For Digital Leadership? | Thinktank Media Blog Mon, 05 Jul 2010 09:43:09 +0000 http://www.digitalbuzzblog.com/?p=4407#comment-8681 [...] via ( Digital Buzz Blog) [...] [...] via ( Digital Buzz Blog) [...]

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