(4 votes, average: 4.75 out of 5)
Gatorade has just launched a new range of specialist drinks, and to go with it, a slick new website to showcase them. The first thing I noticed was a really cool pre-loader that leverages a bunch of their famous lines followed by “That’s Gatorade” and a nice transition into a nice product line up of darkened bottles on a black background, that when rolled over, come to life full of vibrant colour… It also promotes the new drink names that seem to emulate how high-performance gear companies write their product descriptions, which in my opinion is a great step forward.
The site (by TBWA \ Chiat \ Day) is a great mix of beautiful graphics, integrated video and some nice effects. Not only that but even Tiger Woods gets his own drink! Which leads you further into the site where you can explore all the top athletes who use Gatorade and watch video highlights.
Click here to check out the new site.
Personally I’d have loved to see a whole lot more content in there to make me want to return, or to continue interacting with, but hopefully that’s coming?!
Related Digital Buzz Posts:
June 14th, 2009 at 3:40 pm
Not bad. Simple and sleek. Not obnoxious like most brands tend to make their sites these days.
June 15th, 2009 at 11:58 pm
I found it very hard to select anything, very choppy animation, and I’m on a T1 connection. And it would be nice to have text that’s actually at a readable size!
Does the world really need 15 minutely different varieties of Gatorade?
June 17th, 2009 at 5:04 pm
Animation is choppy on your computer because you have a slow computer despite having a fast connection. It’s super smooth on mine.
June 30th, 2009 at 7:19 am
WOW!!! Incredible imagination from the ad designer. Gatorade should be thrilled and proud to have such a GREAT ad!! Let’s have more of the same in future Gatorade ads.