Crispin Porter & Bogusky have just launched GAP‘s Christmas campaign site called The Cheer Factory. It’s a full video site that lets you watch, personalise and send cheers to your friends and family from GAP this Christmas. Produced in your typical cheer leader style of chants and decked out in GAP’s “Classic Cozy Cabin” range of winter clothes.
Click here to check out the campaign site! (via Inspiration Room)
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November 26th, 2009 at 11:30 pm
Probably inspired by the work that Uniqlo do but this one falls kinda flat.
November 27th, 2009 at 9:45 pm
I love the gap look and feel, but oh my goodness is this cheesy. It lacks the touch of irony that would make it a little more palatable, methinks.