As part of Weiden + Kennedy’s Dress Normal campaign, the Gap introduces an augmented reality experience called Play Your Stripes. I have to say, to my surprise it worked pretty seamlessly. At first. Then like all technically innovative ideas it loses shine real fast as the user discovers that they aren’t really playing anything of substance. Which is a shame, since the heart of the idea is right in the sweet spot for the brand. All in all a nice step in the right direction.