The Gap launched a great campaign called “Born To Fit”, promoting their Premium Jeans collection 1969 in celebration of 40 years of brand.
Campaign website is fully integrated with Facebook and shows the new collection on a virtual journey with the law of evidence showing why big celebrities came to this world as Sonya Walger, Anna Gaskell and Alessandro Nivola. The site also has a 360 degree view of the new plays and has made suggestions for you by designer Patrick Robinson.
Users are also upload photos in a gallery with versions “born to” and share their own style through Polyvore (an application of image-mixing). Or making videos that can be posted on the YouTube Channel.
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August 19th, 2009 at 6:15 am
There is a rumour circulating that facebook was unaware of this campaign. It apparently breaks all kinds of facebook protocals and securities… bah bah bah..