Goodby Silverstein & Partners have just launched another amazing site, this time for Frito-Lay in the US. The campaign is about promoting the bond between chips & dips which leads to the “Made for each Other” campaign name. There is some great animation, illustration and 3D work across three worlds and a multitude of quirky characters that you interact with in an attempt to match them with their soul-mate. Plus, as you go through, there are various micro-games and Easter eggs worked into the environments, so go explore and check it out here. Enjoy!
Update: Goodby Silverstein & Partners have provided 5 amazing TVC’s to accompany this campaign, make sure you click the link here to watch them all, absolutely brilliant!
Frito-Lay Made For Each Other Campaign TVC 1
>> LOVE SOCKETS, by Blacklist, Melodium, Cobra Creative:
Frito-Lay Made For Each Other Campaign TVC 2
>> FIRESPRITE, by Blacklist’s Pistachios:
Frito-Lay Made For Each Other Campaign TVC 3
>> LITTLE BRIGHT EYES, by PostPanic:
Frito-Lay Made For Each Other Campaign TVC 4
>> CIRCLES, by Paranoid US:
Frito-Lay Made For Each Other Campaign TVC 5
>> MAGNETS, by Nexus: