Goodby Silverstein & Partners have just launched another amazing site, this time for Frito-Lay in the US. The campaign is about promoting the bond between chips & dips which leads to the “Made for each Other” campaign name. There is some great animation, illustration and 3D work across three worlds and a multitude of quirky characters that you interact with in an attempt to match them with their soul-mate. Plus, as you go through, there are various micro-games and Easter eggs worked into the environments, so go explore and check it out here. Enjoy!

Update: Goodby Silverstein & Partners have provided 5 amazing TVC’s to accompany this campaign, make sure you click the link here to watch them all, absolutely brilliant!

Frito-Lay Made For Each Other Campaign TVC 1
>> LOVE SOCKETS, by Blacklist, Melodium, Cobra Creative:

Frito-Lay Made For Each Other Campaign TVC 2
>> FIRESPRITE, by Blacklist’s Pistachios:

Frito-Lay Made For Each Other Campaign TVC 3
>> LITTLE BRIGHT EYES, by PostPanic:

Frito-Lay Made For Each Other Campaign TVC 4
>> CIRCLES, by Paranoid US:

Frito-Lay Made For Each Other Campaign TVC 5
>> MAGNETS, by Nexus:

Related Digital Buzz Posts:

1. The Smart Grid Campaign Website By GE
2. Doritos: Asylum 626
3. Doritos Late Night Chips: Augmented Reality In A Bag!
4. Comcast’s Dream Big Campaign
5. Curacao Treasure Hunt Competition & Campaign